As businesses and corporations look for ways to diversify their income streams, many have turned to online courses as a reliable source of revenue. But how do you market your online course and make sure it is successful? Developing an effective online course marketing strategy can be a daunting task, but it is essential if you want your courses to reach their full potential.
Here are three steps you should take in order to succeed with online course marketing
Marketing an online course can seem intimidating at first but with some strategic planning, it can be relatively easy and incredibly rewarding.
That means, our first step to success, has to focus on strategy!
Set Clear Goals
Before you even begin creating content and crafting your message, it’s important that you set clear goals for your course. What do you hope to accomplish? How many students do you want to enroll in the course? What type of revenue do you expect to generate from the course? Answering these questions will help ensure that your strategy is focused and effective.
Know Your Audience
Who are the people who will most likely sign up for your course? Are they newbie entrepreneurs looking for business advice? Are they seasoned professionals looking for more advanced skills training? Knowing who your target audience is will help ensure that your messaging resonates with them. It will also give you a better idea of where they hang out online so that you can focus your efforts on those platforms or websites where they’re likely to find out about your course.
Invest in Quality Content
The quality of the content in your online courses should be top-notch if you want people to sign up and recommend it to others. Investing in high-quality video production, compelling audio lectures, and engaging visuals will go a long way toward building trust among potential customers and encouraging them to purchase the course. It’s also important that all of this content is optimized for SEO (Search Engine Optimization) so that it can be easily found by search engines like Google and Bing when potential customers search for topics related to the courses offered by your business or corporation.
Now that we have the strategy planning unpacked let’s talk about the setup of your course.
Everything we cover in this section is vital to the success of marketing. Even the best marketing strategies can’t support a poor setup and delivery of your course.
The Winning Setup Process
Step 1: Choose Your Video Hosting Platform
The first step is to choose which platform will host your course videos. There are a variety of options, such as YouTube, Vimeo, Udemy, and more. Each platform has different features and benefits that may appeal more to certain types of courses than others. For example, YouTube is free but doesn’t offer the same level of control over pricing and content as other platforms. LOOM, however, is a great tool at the paid level. It’s easy to embed in your course hosting platform and allows for full-screen share or screen share + instructor view. What I love about LOOM is how easy it is to include closed captions in each lesson. We’re all about being ADA Compliant in every way around here.
Consider what platform best suits your needs before committing to one option.
Step 2: Choose Your Course Hosting Platform
There are a wide variety of options available when it comes to course hosting. We love Kajabi for it’s ease of use for the user and the minimal tech info needed to maintain and grow within the platform. However, there are less expensive options for hosting your course or courses. To make the best decision for you my suggestion is to do 2 things:
- Evaluate where you are now. This means budget, expected enrollment, and plan for growth of your course student volume. You should also consider whether or not you’ll be able to bring on a team who understands the tech, capabilities, and set-up required for a high-quality user experience or if you will be DIYing this round (we rarely recommend that)
- Evaluate where you are going. I tell every course creating client, you’ve got to go into this space thinking big. Are you going to launch more courses, do you plan to have a program or mastermind included with your course, and will you offer affiliate and partner commissions as you create more visibility and ‘thought-leader’ status in your space?
Once you can answer these questions it will be easiest to look at capabilities of each platform and determine what works for the now and what can support your growth long-term.
Step 3: Get Organized
Organization is key when creating a successful online course. This means having all of your materials in one place so that students can easily navigate through them without becoming overwhelmed or confused about where they should start or what they should do next. This can be done by creating an outline or flowchart of how each lesson in the course will flow into one another. Additionally, it’s important to consider how long each lesson should be so that students don’t become bored or lose interest quickly if a lesson takes too long.
Step 4: Create Engaging Content
Once you have chosen your platform and organized your materials, it’s time to create engaging content for your course! Engaging content is essential for any successful course because it helps keep students interested and engaged throughout the entire experience. Some tips for creating engaging content include using visuals such as videos, photos, diagrams, etc., adding interactive elements like quizzes or polls at the end of lessons, and telling stories that students can relate to on a personal level. Additionally, make sure that all of your content is relevant and up-to-date with current industry trends so that students feel confident learning from you!
The big question now is, what is the best approach when it comes to mapping out your marketing strategy? How are you going to share your course, captivate your audience, and convert sales? The key to success here is… do your research.
Setting up your Marketing Framework
Define Your Target Audience
The first step in any successful marketing campaign is to define who you are targeting with your message. Who is the ideal customer for your product or service? What needs do they have that you can meet? Answering these questions will help you craft a message that resonates with them and makes them more likely to buy from you.
Research Your Competitors
Take some time to research your competitors’ online courses before launching yours, so that you can understand what works—and what doesn’t—in the marketplace. This will give you valuable insights into what people are looking for in an online course, which will help you craft one that stands out from the crowd. It will also give you ideas about how to position yourself in the marketplace and differentiate yourself from other providers of similar products or services.
Set Goals for Your Campaign
Before launching your campaign, set measurable goals for yourself so that you can track its success over time. Think about what kind of return on investment (ROI) would make this campaign a success, and then design your plan accordingly. Also, think about how long it might take before the results start coming in; if it takes too long to see results, consider tweaking your plan or adjusting your goals accordingly.
Launching an online course marketing campaign requires careful planning and thoughtfulness in order to be successful; taking these three steps before beginning will help ensure that your efforts pay off in terms of increased sales and ROI. As long as you keep your target audience in mind, research the competition, and set realistic goals for yourself, there’s no reason why your online course won’t be a success! Good luck!