Branding Your Business: It’s All About Connection
I know where you’re at. You’ve just started this new venture or you’ve grown it to a point where your visuals just aren’t cutting it anymore. You’re thinking to yourself, “Hey self. I think we need a little facelift.” And then you realize you’re at a complete loss at where to start. Do I just pick my favorite colors and go from there?! It’s easy to think that branding is just about making something that you personally like and something that looks good and feels good. But nope, that’s not it at all. Branding isn’t about what you like. Throw your preferences (mostly) out the window. Branding is about connecting with your audience and making a real connection with them through the product or service you’re selling. It’s about creating a relationship with you, the owner and face of the brand.
Crafting That Brand Persona
So how do you make a brand that people can relate to? It’s all about creating a real, authentic brand persona – a personality that represents your values and what your company is all about. This persona should show up in everything you do: Your messaging, visuals, design choices, social media, and more. You want to make sure that when someone comes into contact with any part of your brand – whether it’s checking out your website or interacting with you on social media – they know exactly who you are as a company and what kind of products/services they can expect from you.
Get Up in Their Feels
But branding is not just about visual elements – it’s also about the emotional connection you tap into with your audience. This means that your branding should stir up certain feelings and emotions in your audience that match up with your business values and mission. For example, if you are a luxury brand, your branding should evoke feelings of exclusivity and sophistication. On the other hand, if you are a family-friendly brand, your branding should evoke feelings of warmth, familiarity, and that extra cozy factor.
Don’t You Forget About Me
Finally, it’s important to make sure your branding is memorable so people will remember you long after they’ve interacted with any aspect of your business. This means using consistent visuals throughout all aspects of your branding—from logos to color palettes—as well as creating catchy taglines or slogans that will stick in people’s minds long after they leave your website or social media page. The goal here is to stand out from the competition by creating something unique and eye-catching that will leave an impression on potential customers or clients.
Ultimately, the goal of branding is to create a relational connection with your audience that goes beyond just the product or service you are selling. It’s about building a relationship with your audience that is based on trust, loyalty, and a shared set of values. By focusing on creating this connection with your audience, you can effectively differentiate your business and stand out in a crowded market. Before you move forward with your brand concept, take time to really focus on what kind of message you want to convey through your business branding and start taking action steps towards