You’ve thought about your idea for a product, service, or business model over a million times. You’ve stressed over its creation, how this thing was formed in your head, and the daydreaming of the resulting success of your efforts. How do you get this idea from your head to the public space where it can get the necessary exposure and generate the success you see from its potential?
Currently, the only way to project the actual experience of your idea, triggering the logical and emotional responses needed for others to climb onto that bandwagon, is by making a video. With so many options and obstacles out there, where do you start?
These three video marketing myths may set you at ease about getting that video created and your idea marketed to the right people. They may even provide you with the direction you need on how to get that idea out of your head.
Video Marketing Myth #1 – I’m Not Good Enough to Be on Camera
The first and most important video marketing myth, in my opinion, is the obstacle of “you”. Our own self-esteem can sometimes get in the way of even putting pen to paper when it comes to developing that million-dollar idea. We tell ourselves, “I can’t do this”, “I’m not cut out to be on camera” or “I’m not a good speaker”.
Although some of those attributes of your inner “me” may need further development to create a quality video yourself, your perceived weakness doesn’t need to be the center of your focus to accomplish the goal. The quality of your idea is the motivating factor that drives you to hit the record button and make the video yourself or to click “send” on that request email to the marketing company to create it for you.
Video Marketing Myth #2 – I Don’t Have the Right Equipment
“I don’t have all the expensive equipment to create this myself,” you say. Video marketing myth #2 says you need professional-grade cameras, lighting, and audio equipment to create that quality video that astonishes the viewer and triggers them to begin throwing money at you. I’m here to tell you that you already have everything you need to make that video without the necessity of additional equipment.
Most of us unknowingly walk around with a thousand-dollar video creation studio in our pockets every day. Yes, your smartphone. Whether Apple, Android, or other, the cellphone technology these days sport 4K cameras, Bluetooth mics and headphones, LED lighting, and even video editing apps that can help take a simple 30-second pitch video viral in just days.
Video Marketing Myth #3 – I’m Not an Expert in any of the Roles
Video marketing myth #3 says you must be an expert in the necessary roles like scriptwriting or video editing to even begin the creative process. I’m here to tell you that you don’t. You won’t need to be the best writer, top-notch video editor, or even social media guru to get your message out there.
There are numerous platforms that cater to those needs where you can piecemeal your self-produced video project by just doing a simple search and putting in the time to connect with the right people.
When Should You Use a Video Marketing Professional?
The most common problem we all have is the correct utilization of our time. If you find that the time you spend creating your own video marketing pieces is taking up too much of your time that should be spent on other aspects of your business, then it’s time to get a video marketing pro.
Sometimes our DIY projects appear to be saving us money, but the time we put into them is too valuable and we end up losing money. Look at it like this: A lawyer bills $350 an hour for services, so does it make any sense to give up four hours a month to go and mow his own lawn when he could have paid a professional lawn service $50 a month? He wasted $1,400 to save $50.
Fortunately, I’m associated with an outfit that does have all the experts in the various production roles and can even produce your video, podcast, and social media campaign from planning through to distribution. When your time is better spent on other aspects of your business, we’ll do the video marketing for you.
The most common problem we all have is the correct utilization of our time. If you find that the time you spend creating your own video marketing pieces is taking up too much of your time that should be spent on other aspects of your business, then it’s time to get a video marketing pro.
Fortunately, I’m associated with an outfit that does have all the experts in the various production roles and can even produce your video, podcast, and social media campaign from planning through to distribution. When your time is better spent on other aspects of your business, we’ll do the video marketing for you.
You don’t need to get on Shark Tank to get noticed by a handful of people, just get “suited up” with our full-service marketing solution and get exposed to the world.
