Digital Marketing Strategies for Construction Companies
Web Design . Graphic Design. Search Engine Optimization. Social Media Marketing. Video Production. Employer Branding
Whether you’re a general contractor, specialty trade contractor, custom home builder, remodeling contractor, supplier of building materials, or any other type of construction professional, you know exactly how important it is to look good online. Your online presence can be the difference between winning or losing a contract and having an attractive, functional website with compelling content has never been more important than now.
We understand the importance of driving results and strive to deliver exceptional ROI through our specialized construction digital marketing services. Our team has decades of combined experience in the construction industry marketing that allows us to provide powerful insights and strategies specifically tailored to this sector. We have helped numerous construction companies from larger scale construction companies to small businesses grow their online presence, enhance SEO rankings, increase website traffic, and convert existing customers into loyal advocates.
Yes, people are looking.
“But we bid large jobs at the state/fed level…” -great! Then you have the budget to look the best. You’re in the top 10% in your space, let us help you look like you are.
For others in the private sector, your website is a piece of winning that job bid, and vital to filling that open position you’re seeking to fill; showing both parties (potential clients/employee) that your organization is a leader. One that cares enough to stay up on something as basic as their website likely ‘has it together’ in other areas.
You better believe GC’s, Engineers, and Owners of the proposed project are looking at you; your brand, your construction industry projects- your website. How you look as an employer online may be all you get to show that qualified individual that they need to come work for you.Â
You get one first impression here. Let us help you not miss this.
Think about it; you’re either trying to grow or you’re currently having success. In either case, are you really going to have cheaper-looking business cards than a local realtor or a party supply store? Of course not.
From invoices, to bid cover sheets, let’s get make it all sharp. From a simple LinkedIn post online to your office stationery and email signatures in the office and in business, to your vehicle wraps, hard hats, and safety vests in the field. Let Suited help you attain ‘that bold consistent image’ as a construction company.
There is no mystique as to how that large competitor in your space does it; they plan months in advance, budget, delegate to outside professionals who work well with project foreman and in-office scheduling staff, and they film. Everything. Lots of it. Time lapse, Aerial Drone, 4K slow motion- all of it. Let Suited’s Dedicated Construction Video team partner with you to build a custom approach to capturing your construction projects, capture your team’s story, and show the audience visiting your website/LinkedIn/Directory Listing, what you do in the format everyone will prefer over a write-up: Video.
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Your construction company does what it does well, but finding the right people can be hard. Don’t lose those applicants to a ‘better looking company’ online- remove that variable and stand out as that desirable place to work that you really are! Do this with compelling videos, easy to fill application forms, bold and professional looking job descriptions, employee reviews, and outbound messaging that always invites skilled laborers to submit an application.
A great construction marketing strategy involves more than just showcasing your services—it’s about building a community around your brand. Many construction companies have already taken to social media platforms to share their construction process, celebrate satisfied clients, and offer glimpses into their project proposals. By creating a Facebook page or Instagram account, you can generate a stream of engaging content that highlights your construction projects, shares client testimonials, and demonstrates your commitment to customer engagement.
Moreover, social media posts are a golden opportunity for construction businesses to interact directly with both potential customers and existing customers, fostering a sense of community and trust that can lead to more qualified leads. And don’t underestimate the power of automated email campaigns and community outreach—these are key elements that help to build relationships with your customer base and differentiate you from direct competitors.
We understand the unique challenges related to marketing construction and engineering firms. Traditional marketing methods just don’t cut it in this industry – you need comprehensive construction marketing ideas that touch on digital, direct mail, events, public relations, and more. Your digital marketing campaigns should concentrate on reaching and engaging your target audience. Our construction digital marketing agency is here to help you create a plan for success that capitalizes on your strengths and sets realistic goals to enhance brand awareness.
We have an expert online marketing team capable of executing social media management, local SEO, and other construction internet marketing strategies to meet each client’s objectives. Every construction marketing strategy we implement is tailored to the needs of a concrete business. So embrace digital marketing and collaborate with us to get a solid online presence.Â
Suited takes care of everything digital, IT, web, video, print, and drives leads to our sales team, and we’ve just gotten started with them! We couldn’t ask for a better partner!
VP of Sales, Eskola Roofing
Suited Loves Helping Commercial and Residential Construction Companies Grow and Look Great. Both matter.
Saving you even more time so you can focus on why you got into business …instead of setting up email accounts or troubleshooting phone system issues.
Let us handle all of that.
Internal app for increased company culture adoption and communications
Yeah, we’ll get your office staff the right device & software
Proposals, Stationery, Internal Docs, and more
Reduce the risk of a claim on your corporate website
Centralized phone number and location routing menu
Setup, management and custom rule configuration for teams of all sizes
Maximize your marketing efforts with our specialized construction marketing strategies designed to attract and engage your target audience. Our team will help you create content that speaks to your potential clients, increasing brand recognition and driving more leads to your business. Let us show you the difference a tailored online marketing strategy can make for your construction company.
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